Second Life, the massively multiplayer online game (MMOG), has been around for almost two decades. For many people, it has provided a sense of social connection and low-stakes fun. During the COVID pandemic, it’s also proven to be a surprisingly robust moneymaker.
As detailed in a lengthy feature for the business magazine Quartz, Second Life has seen a spike in its in-game GDP during the pandemic, which has translated into “real world” money for many players. Data provided by L’Atelier BNP Paribas indicates that players accumulated $73 million USD in 2020, up from $65 million USD in 2019.
According to John Egan, CEO of L’Atelier BNP Paribas, a number of overlapping trends are driving this steady-but-significant growth—and there’s reason to believe it might continue even after the pandemic. Get the details of this analysis by reading the full article.
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