We're a foresight company.
We identify future market opportunities and challenges in digital and virtual domains through research, analysis, and exploratory fiction.
We make sense of tomorrow, today.
Our work considers the challenges and opportunities that will emerge when new technology transforms society. We explore the space where the real and virtual environments converge.
The Virtual Economy - An exploratory deepdive
The Virtual Economy is a system of sophisticated platforms, fledgling marketplaces, skilled nixers, volatile assets, and ambitious pioneers that exist uniquely in virtual environments.
Will - A tale about the price of privacy
Our privacy is determined by the choices we make every day. We have created Will, a fictional virtual assistant set 10 years in the future, to explore the future privacy implications of our current decisions.
Strativerse - The creation of unseen worlds
The "Strativerse" refers to the layers of Mixed Reality (MR) that will exist on top of our existing analogue world. Facilitated by IoT, MR hardware and data streams, a new universe is emerging, visible only to those with hardware to perceive it.
InsightsSee the latest
Jan 7 2021
Forget About the Internet of Things; Let's Talk About the Internet of Life (IoL)
The Internet of Things (IoT) has become a catch-all to signify anything, from speakers powered by voice assistants, to AI powered refrigerators. Intel estimates that over 200 billion objects are now online. Yet one crucial thinking machine remains offline: the human body.Read more
Dec 9 2020
In Socially Distanced Times, Connected Games Emerge as Key Social Spaces
Gaming is often characterised as a solitary, even alienating pursuit, but a 2014 study found that more than 70 percent of gamers play with a friend. And with the global coronavirus lockdowns of 2020, the value of video games as a social meeting place has only grown.Read more
Nov 25 2020
The Sharks Versus the Pirates: Grey Markets in Gaming
The idea of an indie game developer advocating for piracy might seem counterintuitive, but it reflects the increased economic complexity of a thriving global virtual goods marketplace. Here's what's at play.Read more
Sep 25 2020
L'Atelier BNP Paribas
Video: Welcome to L'Atelier
Using synthetic media technology to tell the next chapter of L'Atelier.
May 18 2020
People are earning six-figure salaries in the virtual economy
Hundreds of thousands now earn a good living in a virtual economy immune to shutdown. Is this the future?
We are an interdisciplinary team of economists, journalists, scientists and researchers interested in the consequences of technological and societal change.