Using synthetic media technology to tell the next chapter of L'Atelier
L'Atelier is a foresight business that identifies future market opportunities and challenges in digital and virtual domains through research, analysis, and exploratory fiction.
The interactive video above features a synthetic version of L'Atelier CEO, John Egan, in 6 languages, created using artificial intelligence and video synthesis software by London-based startup, Synthesia. The tool replaces an original face with a computer-generated face of another person.
This video experiment demonstrates the increasing sophistication and hyper-realism of computer-generated video, image, text and voice. Emerging synthetic media technologies give us the capacity to construct whole new people within digital environments or reanimate those who have gone before. They have the potential to significantly augment or challenge communication, media, enterprise, service and education.
Nov 5 2020
Star Citizen: A Crowdfunded Universe Fuelled by Promises
Star Citizen represents an extreme of the virtual economy, an enormous speculative bubble inflated by hope and hype. But how did we get here, and what is powering this seemingly endless funnel of goodwill?
Oct 20 2020
How the Corrosion of Trust Fuels Conspiracy Theories
Conspiracy theories are on the rise, boosted by the spread of fake news and unravelling global crises. The rapid increase in our online presence, in combination with other factors, provides ideal conditions for them to thrive.